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Essentials of Marketing, 6e. Charles W. Lamb, Joseph F. Hair, Jr., and Carl McDaniel. VP/Editorial Director: Jack W. Calhoun. Publisher: Neil Marquardt. Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. Available in National Library (Singapore). Author: Lamb, Charles W.,, Length: xvi, pages: Identifier:
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