Marketing Charles W. Lamb


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Read 87 publications, and contact Charles W. Lamb on ResearchGate, the professional network for Department of Marketing; Fort Worth, United States.

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Essentials of Marketing, 6e. Charles W. Lamb, Joseph F. Hair, Jr., and Carl McDaniel. VP/Editorial Director: Jack W. Calhoun. Publisher: Neil Marquardt. Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. Available in National Library (Singapore). Author: Lamb, Charles W.,, Length: xvi, pages: Identifier:

Charles Lamb was born in London, England in He was educated at the well-known Christ's Hospital school, which he attended from age eight to With its engaging presentation of concepts, MARKETING, Eleventh Edition, will give students the ability to recognize how much marketing principles play a role. The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive.

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